The Recruiter's Go-To-Market Plan

Welcome back to Part 4 of our Go-To-Market series!

Today, we'll explore how to craft compelling content, engage in direct outreach, and leverage nearbound strategies.

This article brings everything we worked for in parts 1-3 together and is going to be the most action oriented part of the series.

After today, you should understand what it takes to build a world-class GTM effort that’s specific to recruiting. Obviously there is much more to this, but I have done my best to lay out the basics. If you want to get more guidance on this as we approach Q4, then let’s book a call.

But before we dive in, I want to be sure everyone reading is RSVP’d and joining this Thursday’s call with the one and only Benjamin Mena, host of The Elite Recruiter Podcast. Really excited about this one. Tune in live and have questions ready because we are going to be diving into how to turn podcasting to profit.

Next we have Dani Hao, the former Community and Events Lead at Mutiny, who is teaching us how to leverage communities as a value proposition & differentiator.

Also, if you missed last week’s call, I announced our line up for October. Boy do we have some heavy hitters.

• October 5th - Stuart Mitchell who turned his agency into a $2.5M machine in 2 years with only 2 reps. He’s showing us how to convert your clients and candidate into advocates for your business and fuel lead gen.

• October 12th - Joel Lalgee who is a social media king in the recruiting world & has built a following of over 400k people across LinkedIn, TikTok, IG and Twitter (yeah I’m still calling it Twitter). He’s going to be showing us how to build that brand!

• October 19 - Break

• October 26th - closing out the month with Christina Le. She’s a community building powerhouse who’s showing us how to build one that converts to revenue.

You don’t want to miss out and you can only RSVP in the BoomLab. 

With that out of the way, let's get into today’s episode!

Angles and Messaging: The 5 Stages of Awareness

Every prospect is on a journey. Specifically, they are on an awareness journey and you are the guide. Like every great guide, it’s your job to move them through the trail, answer questions and show them things they didn’t even know were possible.

Understanding where they are on this path is crucial to crafting the right message. Ultimately, there are 5 stages of awareness which I’ve hinted at in past articles. A quick visual describing each of the stages is below.