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The Recruiter's Go-To-Market Plan
Part 3: Positioning
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Now let’s get into Part 3 of the Go To Market series.
In part 1 & 2 we dove into some strategies to both identify and validate a good market. Today we are going into how to position yourself as the best option for your clients and prospects. To do that, we are going to take what we learned from our data and from our conversations to develop our core offering, keystone clients, and optimize our communication channels. These will be the cornerstone pieces for our marketing, messaging and outreach.
Core Offering
After your research, you should have a fairly good idea of what plagues your clients and what they are looking to attain. You should also understand how either your candidates (your inventory of product) and/or your solution (productized services) can help them. This is your core offering.
Your core offering is what you sell that meets 5 criteria:
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