The Recruiter's Go-To-Market Plan

Hey Geniuses!

Quick Announcement!

If you are a subscriber, you should have gotten an email inviting you to join our BoomLab Community this morning.

As promised, below you will find the link you need for our very first Live Dynamite Event with Mike Anderson.

To join, simply sign up to BoomLab, RSVP and add it to your calendar.

These events are fully interactive live events where you will be able to ask questions from vetted industry experts.

No fluff or guru’s who sucked at their job and started a coaching business or a LinkedIn brand hyping up the latest tech trends.

These folks typically charge for there time and you get to learn from them just by being a member of BoomLab.

Our past recordings and future events will exclusively be found there, so be sure to join.

Members will also get…

• A community of recruiters and agency owners looking to learn, build and grow together

• Exclusive content that expands on our articles

• Full product reviews and how to guides

• Courses from the best marketers, sales people and content creators

• Email and scripting advice

• More direct access to me and other experts

Now let’s get into Part 3 of the Go To Market series.

In part 1 & 2 we dove into some strategies to both identify and validate a good market. Today we are going into how to position yourself as the best option for your clients and prospects. To do that, we are going to take what we learned from our data and from our conversations to develop our core offering, keystone clients, and optimize our communication channels. These will be the cornerstone pieces for our marketing, messaging and outreach.

Core Offering

After your research, you should have a fairly good idea of what plagues your clients and what they are looking to attain. You should also understand how either your candidates (your inventory of product) and/or your solution (productized services) can help them. This is your core offering.

Your core offering is what you sell that meets 5 criteria: