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Hello Geniuses!
Welcome back to the final installment of our GTM series. Before we begin, there are a few announcements I’d like to make.
Announcements
#1- The Boomlab hit our first 100! Which I’m dubbing the OG 100.
I’m going to be leaving invites open to RWD subscribers for the next 5 days and after that we are closing memberships so I can focus on serving who we have in the group. I couldn’t be more proud of the caliber of folks we have in the Boomlab. 7-figure yearly billers, booming agency owners/executives and independents who are showing us how its done.
#2 - Every Thursday at 10am pst, we hold a live interactive webinar called Live Dynamite Events (LDE) with some of the best recruiters and thought leaders I know. This week we have the one and only Stuart Mitchell, Founder of Hampton North, giving us backstage access to his process that has generated him over $1.5M in the last 12 months.
Yeah! In one of the toughest markets right now, Tech.
His big secret is how he turns clients and candidates into active participants in the growth of his brand and business.
RSVP in the Boomlab and join in live.
#3 - I know I promised the BD course, Precision Prospecting, to be out in September… I unfortunately missed the mark. I’m doing my best as a 1 person band so please be patient with me. Luckily, we are officially in the process of sunsetting Atalent and getting Christina over to RWD which will give me more time to do it. The course is built, I just need to record & edit. If you are still interested in it, ping me in my DM so I can give you early access. Its completely free.
#4 - Lastly, I’d like to hear from all of you about how you are enjoying the newsletter and what you’d like to see more of. Please fill out the survey and help us improve your experience.
Today’s Episode
As we've journeyed together, we've delved deep into the intricacies of the creating a GTM plan for your recruiting practice. Today, we're taking what you’ve learned and scaling your efforts through automation, and AI.
While we dive in just remember, our guiding principle remains steadfast: technology should amplify our human touch, not replace it. The winning strategy is increasing your human-to-human (H2H) interactions as it is going to be the driving differentiator in a massively automated/AI driven world.
There is a lot of noise out there regarding using AI for things like cold outreach, content creation and even video messaging. My goal today is to give you some guardrails when evaluating all of these tools so you don’t burn bridges or ruin your reputation due to a poorly executed strategy.
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