Hello Geniuses!

Welcome back to the final installment of our GTM series. Before we begin, there are a few announcements I’d like to make.

Announcements

#1- The Boomlab hit our first 100! Which I’m dubbing the OG 100.

I’m going to be leaving invites open to RWD subscribers for the next 5 days and after that we are closing memberships so I can focus on serving who we have in the group. I couldn’t be more proud of the caliber of folks we have in the Boomlab. 7-figure yearly billers, booming agency owners/executives and independents who are showing us how its done.

#2 - Every Thursday at 10am pst, we hold a live interactive webinar called Live Dynamite Events (LDE) with some of the best recruiters and thought leaders I know. This week we have the one and only Stuart Mitchell, Founder of Hampton North, giving us backstage access to his process that has generated him over $1.5M in the last 12 months.

Yeah! In one of the toughest markets right now, Tech.

His big secret is how he turns clients and candidates into active participants in the growth of his brand and business.

RSVP in the Boomlab and join in live.

#3 - I know I promised the BD course, Precision Prospecting, to be out in September… I unfortunately missed the mark. I’m doing my best as a 1 person band so please be patient with me. Luckily, we are officially in the process of sunsetting Atalent and getting Christina over to RWD which will give me more time to do it. The course is built, I just need to record & edit. If you are still interested in it, ping me in my DM so I can give you early access. Its completely free.

#4 - Lastly, I’d like to hear from all of you about how you are enjoying the newsletter and what you’d like to see more of. Please fill out the survey and help us improve your experience.

Today’s Episode

As we've journeyed together, we've delved deep into the intricacies of the creating a GTM plan for your recruiting practice. Today, we're taking what you’ve learned and scaling your efforts through automation, and AI.

While we dive in just remember, our guiding principle remains steadfast: technology should amplify our human touch, not replace it. The winning strategy is increasing your human-to-human (H2H) interactions as it is going to be the driving differentiator in a massively automated/AI driven world.

There is a lot of noise out there regarding using AI for things like cold outreach, content creation and even video messaging. My goal today is to give you some guardrails when evaluating all of these tools so you don’t burn bridges or ruin your reputation due to a poorly executed strategy.

The Power of Automation

The landscape of sales is evolving at a breakneck pace. Those who harness the power of automation are not only keeping up but are setting the pace. Consider the modern CRM and ATS’s.

Gone are the days of manually logging every call or email. Today's tools update in real-time, transforming your CRM from a mere digital Rolodex into a dynamic sales assistant. Then there's the magic of lead scoring. AI-driven systems like Apollo.io now rank leads based on their likelihood to convert, offering salespeople a clear roadmap of where to focus their energies.

And let's not forget about the Playz feature that turns sales playbooks into automated sequences. These are no longer static documents but dynamic guides that adjust based on a lead's actions, ensuring that every step is calculated and strategic.

Also we aren’t limited to products like Zapier anymore. There are much more specialized tools like PhantomBuster, Bardeen.AI and Cheatlayer that have their own strengths and benefits. Personally I find PB better for more LinkedIn driven automations, while Bardeen has some very cool AI components across an array of your favorite platforms. Cheatlayer is great for people who want to just speak their simpler automations into existence.

AI-Driven Insights for Client Acquisition

While automation streamlines, AI illuminates. Predictive analytics, for instance, is revolutionizing how we approach sales. By analyzing past data, AI can predict future client behavior, offering invaluable insights. I honestly haven’t found one specific to recruiting yet. The ones I have seen are more for enterprise functions. Tools like Gong and Outreach for example. So if you know of any I should be looking at that’s built for folks like you, comment below.

Then there's sentiment analysis, which allows us to gauge the mood behind client communications, ensuring our responses are always in tune. My favorite affordable tool built for the everyday salesperson and recruiter is Lavender. Its easy to use and such a great coaching tool to help quickly personalize and deepen relationships with clients and candidates.

In a competitive market, AI-driven competitive analysis tools are invaluable, offering a window into your competitors' strategies, ensuring we're always two steps ahead. We also need to consider market analysis and trends. Personally, I’m a fan of Clay for this. It allows you to take massive dataset’s from over 50 of our favorite data sources, use OpenAI to analyze, rank and even start personalizing outreach.

And lastly, I know many of you have heard me say that “job boards are a massive waste of time to get leads”. I stand by that. Don’t waste hours of your day…

• Scraping data

• Clearing out recruiting agencies

• Analyzing each role

• Filtering out companies that are not matches for your MPC

• And finding all the contact data for the ideal hiring manager.

It’s a brain drain. However, I do believe it is prime for AI and automation implementations.

Most job ad based services out there give you old data making you even later to the game. The process listed above used to take hours and a lot of human monitoring. However, jobleads.io get all of that done in minutes. You get real time lists every morning that you can tackle for your niche. If you want to delegate the outreach, they are vertically integrated and have a package for this as well.

But again, don’t let the limits of your BD minds keep you from the full potential of this data. You can use this to determine trends in your market and what kind of roles are quickly becoming important for your Keystone Clients for example.

Enhancing Outreach with Automation, AI, and Video Messaging

In our digital age, standing out in a crowded inbox is a challenge. Enter AI-Generated personalized email campaigns. I don’t advise my clients to use what I call blind AI in their initial outreach. Blind AI is the use of AI without human quality control. But, it can be good to generate a starting point for intros and personalization if set up correctly.

Frameworks are your best friend for this. Even still you should review every AI written email before sending. With AI-driven tailored sequences, emails transform from generic broadcasts to personal letters. Lavender, again, is fantastic for this. But why stop at text?

Tools like Maverick, Bhuman, & Potion are ushering in the era of video messaging. Imagine the impact of sending personalized video messages at scale. It's outreach on steroids. Each of these tools have their own way of reaching the same goal.

Many of you are thinking that using these tools for cold outreach is the key. However, I find these most effective after you capture the lead. Using these tools properly gives a unique experience to your clients that most recruiting firms are simply too lazy or not informed enough to do. Use cases that I’ve seen the highest ROI are in welcome emails, post connection acceptance, nurture campaigns, and audience engagement. Don’t let the limits of the sales process stop your imagination though. There are some fun ways you can even integrate these short personalizations into marketing efforts.

And for those who've mastered the art of social media, automation tools are a boon. They ensure consistent engagement, allowing you to schedule, post, and analyze with precision. Tools like Taplio, Repurpose.io, and Deciphr.ai are making waves for this. As a content creator Deciphr.ai is probably my new favorite tool simply because it streamlines my content creation process from all the videos, podcasts and webinars I do.

The Balance: When to Use and When Not to Use Automation/AI

So here’s the deal, I just listed a bunch of tools for you to try out and use. But you don’t need AI and automation for everything. You have to really understand and map out your process, how you want to do business and then find tools that can make sucky tasks you are already doing, less sucky.

Don’t run up your credit card buying all these tools, instead find 1 or 2 at a time that will make your life easier. Once you have your current business process laid out, identify the points where you can leverage tech in a way that is going to lower costs and increase productivity. I created a 8 point checklist to evaluate if the tool you decide to implement is a good idea for your business. When starting off be sure your tool hits all 8.

• Is the task highly repetitive?

• Is it a simple task with little to no variation?

• It doesn’t require deep personalization?

• Are the consequences of an error low?

• Will there be a significant time savings?

• Will there be a significant cost savings?

• Is there a way to measure success?

• Will I this help create more H2H interaction?

If it doesn’t hit all 8 then don’t add it.

As we conclude this series, let's remember one thing: In a world racing towards AI, our genuine human touch is our differentiator. It's what sets us apart. So, as we harness the power of automation and AI, let's use them as tools to be more human, not less. I really hope you enjoyed this series.

Please give me your honest feedback. I’m building this newsletter and community for you and with you. Let’s keep improving and helping each other get to our goals.

Until our next adventure, happy hunting!