Hello Geniuses!

It is so good to be back after a short break. What’s everyone been up to?

I’ve been really happy to see the market starting to come back for some of you. I hope the GTM Series helped you take advantage of the uptick.

Big changes coming in Q1 that will impact everyone who uses email to pick up business and engage candidates. Google announced they are cracking down hard on spam and going to start blocking domains with a .3% complaint rating.

I’ve been worried about this and had a feeling this would be coming. But luckily we’ve all pulled away from mass blasting worse practices…. right???

Anyway, today’s release is packed. To start, we have some exciting updates.

Lets get into it!

Updates & Announcements

Precision Prospecting Launched: After a long wait my free BD course has officially launched. Right now we are limited on seats so be sure to sign up fast. Anyone who joins this week’s Live will get immediate access. Which leads me too….

Live Dynamite Event: This week’s LDE will be the first time we open up our webinars to the public. Will Allred, COO & Co-Founder of Lavender.AI will be joining us to share his Cold Email Secrets and how recruiters can level up their game. If you don’t know who Will is, go read his value packed LI posts immediately! RSVP here and add it to your calendar.

Q4 Season 3 Arc: If you are like me, you are probably evaluating your tools at this time of year. Evaluating what worked, what didn’t, ensuring you are utilizing what you purchased and trying to find some cost savings.

That’s why the Q4 season will be all about tools. I’m going to be reviewing, demoing and red flagging the ones to avoid. So send over any tools you love, hate or are considering and I’ll add the most requested ones into the newsletter schedule.

Now on to today’s article…

Betterleap Review: Is It Worth It?

In 2020, Anna Melano and Khaled Hussein, two ex-Airbnb product gurus, came together to create Betterleap. Initially, they aimed to help tech companies find top-notch talent. But as they delved deeper, they realized boutique recruiting agencies were craving a tech solution tailored just for them.

Fast forward to today, and Betterleap is this all-in-one sourcing and outreach platform, packed with features from an AI assistant to client management, all without breaking the bank. And the best part? It's built to grow with you, adapting to various recruiting models.

Features Overview

I've categorized the features under the main components of Betterleap: Candidate Sourcing, Engagement Suite, and Workflow Engine.

Candidate Sourcing

Database: Betterleap isn’t just any database; it's a treasure trove. Imagine having access to nearly 1B contacts and 60 million companies. That's a lot of potential candidates waiting for you!

Contact Enrichment: Here's where Betterleap shines. Tired of those pesky credit-based systems? Betterleap kicks them to the curb. No more surprise costs when you're hunting for more candidates. Plus, their database isn't just vast; it's accurate. They boast an impressive 83% accuracy rate for verified emails. And for some sectors, it was even higher! Bonus: You can also peek into a candidate’s other social profiles. Giving you the ability to engage them where they are.

In-app Search Filters: Easily create lists, set search parameters, and tag personas. Betterleap did the heavy lifting, spotlighting the most relevant leads. When you input your project, you are immediately moved to the search function to seamlessly add people. The Sourcing Copilot feature felt like having a personal assistant sifting through the database for me (more on this later)

Enterprise Features: Betterleap has a few enterprise features that are only available to companies with 10 or more seats. The one I’m most excited about is their chat-to-search function. Your team can literally give a sentence description of the type of candidate you are looking for and the Copilot AI will create the boolean and filtering systems for you. It can even search based on diversity objectives.

Engagement Suite

ATS Connection: This is one of my favorite features of Betterleap. Not only can you directly connect to your own ATS datasets but also the ATS data of your clients. If they use tools like Lever or Greenhouse, you can get informed on if a candidate is already in process. No more screening or sending duplicate candidates.

Sequencing: Crafting personalized emails and setting up automated follow-ups was a breeze with Betterleap. What I love the most is the ability to personalize an entire sequence for an individual candidate with the extension. Meaning your most targeted MPC candidates are getting that personal touch at every step. There is also an AI assistant to take your framework/template and customize the initial message to their experience and background.

Chrome Extension: It's user-friendly and super quick. Whether you're adding candidate profiles to your database or setting up a sequence, this extension has got your back. Just a heads-up, it currently only supports standard LinkedIn and Recruiter/Recruiter Lite. Soon there will be a SalesNav capability, you can always pair it with tools like Apollo, Dripify, and OctopusCRM to scrape and upload CSV files for now.

Multi-Domain Outreach: This feature is all about keeping your emails out of the spam folder and letting a single researcher or sourcer engage prospects for multiple recruiters. And guess what? Betterleap is working on an automated switch feature. Exciting times ahead!

Workflow

Sourcing CoPilot: This feature learns on the go. The more you use it, the smarter it gets, refining its predictions on what you are targeting for each role. Many products have this but what I like about this one in particular is its based on a project by project basis vs universally identifying your candidate types.

Kanban: If you've used tools like Trello, you'll feel right at home. While I'd love to see more customization options, it's essential to remember where Betterleap's real strengths lie: accurate sourcing and engagement.

AI Copilot: This isn't just another AI tool. The AI Copilot in its beta version is versatile and allows users to actually interact with the platform and your data. From crafting inclusive job descriptions to providing job training, it's like having a Swiss Army knife in your toolkit. You can even ask it about your data and learn things like the best time to send is based on open rates and how many candidates you have in the interview process. It doesn’t stop there. You need a list of competitors to send a candidate to or to poach candidates from? Ask Copilot 🙂 

Pricing

Betterleap keeps it simple. $200 per user per month for almost all of their features.

• No yearly commitment.

• No tiers unless you are buying in bulk

• No confusing credit systems here.

It's a breath of fresh air, especially for boutique recruiters who want value without the hefty price tag and an option to offboard if it doesn’t work for them.

They do have a few exclusive features for Enterprise Accounts of 10 or more licenses but they are mainly focused on reporting & collaboration.

Alternatives

Gem

Gem is the OG of contact sequencing platforms in the recruiting space. Gem made its mark early on, offering a solid workflow system and a bunch of customization options. But here's the catch: while it's a fantastic tool, it's primarily designed for internal teams. Think of it as a candidate relationship platform on steroids. But the free version won't get you very far.

To unlock its true potential, you've got to shell out some serious cash. They're a bit hush-hush about their pricing on the website, but from the grapevine, I've heard it's somewhere in the 4-5 figures annually.

However, Gem falls short on the in-app search function, customized sequencing and the many AI features that come with Betterleap. Not to mention the contact enrichment.

Loxo

If you're looking for an all-in-one platform, Loxo is the most value for the dollar. It's packed with features, but most don’t take full advantage of the product due to the complexity of the setup and UI.

You need to be very tech savvy or have a solid understanding of modern platforms to get it set up right. Its great if you have an IT professional AND a recruiting operations person on your team to build it out.

Their generative AI has some nifty campaign-building features, but it's a bit limited beyond that. And while Betterleap offers flexibility with its AI, Loxo's AI & insights feel a tad boxed in.

The credit system can also make sourcing a pricey affair. And if you're someone who loves playing around with different tools, Loxo's limited API integrations might be a bummer.

Where Loxo shines in comparison is its in-app multichannel outreach capabilities (VOIP & Text), robust automation capabilities and the CRM aspects of the product.

As for the price tag, it's on a yearly contract, ranging from $299-$359 a month, depending on your billing preference. But remember, you only get 250 credits per account, regardless of the number of seats. Any extra, and you'll have to pay up.

Would I replace Loxo for Betterleap? If I had a well integrated Loxo system and I loved what it provided me, not yet. But I would add it to the stack if I had the budget.

HireEZ & Seekout

These platforms are like the cool kids on the block when it comes to sourcing. They've got some killer features, especially when you're looking for verified data.

HireEZ boasts a similar machine learning capability to that of Betterleap and Loxo. On the other hand, Seekout is your go-to for diversity hires, thanks to its extensive filter options.

But Betterleap offers a similar data source, a whopping 1B searchable profiles, and an impressive 80%+ verified email rate.

And the cherry on top? The unlimited credit system and the AI Copilot.

However, if you're into research analytics and market mapping, HireEZ and Seekout have the upper hand. But with Betterleap's recent funding and the AI Copilot's capabilities, I've got a feeling they'll be catching up soon.

As for the price, HireEZ starts at $170/user for the self-service option with 100 credits. One of my clients does have a $15k yearly subscription for 1 high tier license.

Seekout is a bit mysterious with its pricing, but word on the street is it's in the $5k-15k range. And like most platforms, they operate on a credit system. But here's where Betterleap has an edge: it integrates with your client's ATS, a feature both HireEZ and Seekout lack.

Betterleap just blows these guys out of the water on every level.

Pros and Cons

Pros: 

- Unlimited contact data

- Best Advanced AI application I’ve seen

- User-friendly

- Reliable data

- Loads of connectivity options

- Budget-friendly

Cons: 

- Not currently supported on SalesNavigator.

- No Text, VOIP or LinkedIn integrations

- Limited automation.

- Search filters aren’t as robust

The Verdict

Betterleap, though a newcomer, is making waves. It's simple yet powerful. If you're on the hunt for a new sourcing and outreach tool, give Betterleap a whirl. Its future looks promising, and it's perfect for recruiters of all shapes and sizes.

For those of you working closely with clients, like in embedded search models, Betterleap's seamless integration and tailored analytics are game-changers. And if you're a team looking for a cost-effective sourcing option, Betterleap might just be your match.

To wrap it up, Betterleap is not just about what it offers now but where it's headed. It's a tool with immense potential, and I'm excited to see where it takes us.

So is it worth it? Absolutely!

Happy recruiting!